Legacy’s Values — and why they matter

  1. We should not become beholden to shareholder value creation.
  2. We should not define our success by funds raised.
  3. We should not spend frivolously while ignoring our community.
  4. We should treat our employees like family.
  5. Giving back must be back into our DNA.
  1. Customer-Centric. Know Thy Customer.
  2. Reliability. When a lot is given, a lot is expected.
  3. Kindness. How do you feel right here?
  4. Openness. One step forward every day. 37.783 vs. 0.0255
  5. Winning. There’s always a reason to clap.
  1. Serve thy customer. We only succeed when our customers get what they need. To do this, we need to understand what they want. Everyone on the team helps with customer support, getting customer feedback, and suggesting improvements.
  2. Be an advocate. When the customer wins, we win. Be an internal advocate. Bezos famously has his “empty chair” in team meetings to represent the customer. We need to be that proponent for what our customers care about.
  3. Delight the customer. Even when expensive. Put customer happiness over profit. Go the extra mile. Here, we were inspired by Zappo’s commitment to “go to extremes for customers”. If they want us to research specialists in their area, we’ll do it.
  1. Bias towards action. We are a team that loves to “get shit done”. When in doubt, GSD. Don’t let your time get sucked up in meetings or things that don’t lead to action.
  2. This is your company now. We are generous with equity for all employees. The goal is for everyone to share in the upside as we grow, and for everyone to have a shared incentive to behave in a way that puts the company first.
  3. We’re all adults. Trust your judgment — we will. We will celebrate your process, not your outcome. Bad decision making can have good outcomes, but good decision making can have bad outcomes.
  1. Emotional check-ins every week. It started as a light-hearted joke in the early days. Pointing to the heart and asking how do you feel right here? But we are building a truly empathic company. And the emotional stability of the company is dependent on the emotional stability of the individual.
  2. Practice empathy. If a person is behaving differently — why? Put yourself in their shoes. Assume good intent. Be empathetic.
  3. Be a habibi. An Arabic word for someone you care about; go out of your way to do something nice for the team. Ask about them when they’re sick. Send them some cookies on Christmas. Buy them their favourite coffee, even if it’s an organic chai latte with almond milk. Wish them Shana Tova. Learn a few words in their language. It’s the little things that count.
  1. To feedback. Being honest and transparent with one another is the key to our professional growth. Have a “habibi talk” with kindness and openness.
  2. To growth. Be ready to “give away your Legos”. Accept the discomfort and uncertainty that comes with it, and embrace the excitement of newer and bigger responsibilities.
  3. To development. Make sure you have a personal board of directors. Tap into your mentors. Talk to your colleagues. And take advantage of your executive coach — at Legacy, every single employee gets unlimited access to their own executive coach. We want you to be the best version of you.
  1. Failure is learning. Learning is winning. We’re here to win, and there is no better feeling than winning together, so get ready to fail, get ready to learn, get ready to win.
  2. When we win, society must win. Keep the bigger picture in mind — we should be aspirational for other companies in the future. At the very least — give to charity, and we’ll match you $2,500 each year.
  3. Celebrate often and with wild abandon. The path to winning will be paved with challenges and failures. But there is so much to celebrate, and there are so many little wins. So enjoy it — even if it means embarrassing your colleagues with a team-wide clap!




Khaled is the Founder & CEO of Legacy. Prev. at Harvard, the World Economic Forum, and UN Women.

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Khaled Kteily

Khaled Kteily

Khaled is the Founder & CEO of Legacy. Prev. at Harvard, the World Economic Forum, and UN Women.

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